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Auto Shows, Concepts, Drives, Mini, Vintage & Classic — July 9, 2012 at 10:21 am

Automaker Spotlight: Mini

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This year marks the tenth anniversary of Mini in the United States. The lineup has grown from a single model – the 2+2 hardtop – to six variants including the extended Clubman, 4-door Countryman, 2-seat Coupe and Roadster, and commercially-focused Clubvan. The recently announced Paceman will join the lineup in 2013.

I traveled with representatives from Mini and hundreds of Mini drivers from across the U.S. in a portion of the fourth annual Mini Takes the States road rally. The 3,900-mile cross-country trip reflects the automaker’s dedication to its customers, but also shows how enthusiastic Mini fans are for the brand. Few automobiles, especially new ones, stir the kind of passion evident in the Mini community.

And although every Mini carries the brand’s unmistakable look, hardly any two cars on the scene looked alike. That’s a testament to the variety of personalization that Mini offers, and shows how keen owners are to take advantage of the design and customization possibilities.

My coverage of Mini for AutoTrader.com includes the debut of the John Cooper Works Countryman at this year’s New York Auto Show, updates on the long-term Mini Coupe in the AutoTrader.com test fleet and more.

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Mini Clubvan Concept Preview: Geneva Auto Show
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2012 Mini JCW Coupe: Safety Matters
2012 Mini Roadster: Detroit Auto Show
2012 Mini JCW Coupe: Family Reunion
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