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Dodge, Motorsports, Vintage & Classic — July 19, 2012 at 8:18 pm

1969 Dodge Charger Daytona: Spoiler Alert!

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This week, Hemmings Classic Wheels features my article on the race-bred, limited-production 1969 Dodge Charger Daytona, a car that was purpose built to beat the fastest Fords on the track, but was also for sale to regular customers in Dodge showrooms.

Although the Daytona topped 200 mph and won at the first-ever NASCAR race at Talladega, retail sales were a flop. It was too big, too pricey and, frankly, not as attractive as the Charger R/T.

Now, though, surviving examples of the original 543 Daytonas are among the world’s most collectible muscle cars. Those with the 426 Hemi are especially sought after, but all bring serious money in the rare case that they’re offered for sale.

Learn how NASCAR competition through the 1960s led to the eventual creation of the Charger Daytona, and why it didn’t last long. Get Hemmings Classic Wheels from the iTunes Store or from the Nomad Editions website.